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Amazon Regional PPC Mastery – MasterStroke

Keyword research, campaign setup, profitable keywords, ACOS reduction, and sales scaling.

20 lectures6hEnglish
Updated March 2026Β·20 lecturesΒ·By Tauseef Ghauri

What you'll learn

Complete understanding of the Amazon PPC ecosystem and how the advertising algorithm works
Keyword research strategies to find high-converting buyer keywords
How to create Sponsored Products campaigns step-by-step
Manual vs Automatic campaigns β€” and when to use each
How to analyze search-term reports to find profitable keywords
How to reduce ACOS and cut wasted ad spend
Negative keyword strategy to stop losing money
Bidding strategies to scale winning campaigns
Campaign optimization techniques used by professional PPC managers
Advanced scaling strategies to dominate your niche

About This Course

Amazon is now a pay-to-play marketplace β€” sellers who master PPC dominate rankings, traffic, and sales. This course teaches you to launch, optimize, and scale profitable Amazon advertising campaigns from scratch, with a practical, proven framework used by top sellers (not theory). Built for beginner sellers, private-label brand owners, and virtual assistants.

Requirements

  • Active Amazon Seller Central account
  • At least one live product listing
  • Basic understanding of Amazon FBA (or take the FBA course first)

Course Curriculum

5 sections Β· 20 lectures Β· 6h total

How Amazon PPC works β€” the auctionPreview
15:00
ACoS vs TACoS vs RoAS explainedPreview
18:00
Campaign structure best practices
22:00
Setting realistic KPIs
12:00

Your Instructor

Tauseef Ghauri

Tauseef Ghauri

Amazon & eCommerce Expert Β· Founder of GhauriLaunchPad

20+

Years in e-commerce

8

Countries taught in

3

Ad certifications

Tauseef has spent 20+ years building and selling e-commerce businesses, and teaches what he runs. He publishes free tutorials on YouTube and has trained and mentored sellers across eight countries β€” the USA, UK, Canada, UAE, Saudi Arabia, Pakistan, India and Bangladesh. He is the founder of multiple brands spanning beauty, health, fashion and digital products, and sells across Amazon, Etsy, Shopify and Walmart. His teaching philosophy is simple: zero fluff, 100% actionable strategies that work in the real world.

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